Australian actress and Oscar winner Nicole Kidman has become the new corporate image of Nintendo Europe with its latest advertising campaign.
The Moulin Rouge star is to promote More Brain Training from Dr. Kawashima, which measures the users’ speed and accuracy in completing aptitude tests.
Nintendo hopes the actress’ “universal appeal” would help extend the profile of the video game company that goes far beyond the traditional young, male target audience.
Kidman is quoted with: “I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training. Most importantly, I’ve quickly found that training my brain is a great way to keep my mind young.”
It’s nice to see the Hollywood beauty promoting the DS Lite, but I am far more interested in her brain age according to Doctor ‘floating head’ Kawashima. Is she more intelligent that Fantastic Four star Jessica Alba – who has a brain age of an 80-year-old?
Source: Nintendo
UPDATE: See the actual TV commercial below. Nicole’s brain age is a respectible 52-years-old. Must try harder I would say…
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Yink says:
Its not a bad advert I’ve seen it quite a few times on TV feels like they are appealing to the older audience with this.
Jun 25, 2007, 6:14 pm