Not long after GAME posted up impressive profits it seems that they want to dominate the market sector selling videogame goods. Both brands will remain separate as GAME caters for the mass market and Gamestation will focus on the core gamers.
Here’s what GAME chairman Peter Lewis said:
“We are delighted to bring Gamestation into our portfolio and believe it has a strong future within the group. The Gamestation business is one we have long admired and is complementary to our existing business in terms of both store portfolio and target customer.”
“By investing in both brands we will further enhance the group’s retail strategy while continuing to deliver and broaden our consumer reach. I am confident that this transaction will add considerable value to GAME and its shareholders over the coming years.”
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Snige66 says:
OH great, the last great game store chain falls buy the wayside. I hope GAME does as it says and keep Gamestation as it is. Besides my local indy store, it was the only other high street shop I bought my stuff from.
Even now though, it means my money is going to GAME, something I dont really want to do. I hate GAME with a passion, due to their incompotent staff, forced console game packages and complete rip off second-hand prices.
But if you want old school console stuff or second-hand games, they are about the best you can get on the high street.
May 02, 2007, 8:35 amNeoBlade says:
Yeah it’s pretty much like how Dixons, PC World etc are all owned by the same company. I’m sure Gamestation will pretty much remain as it is but with more stores catering for the market.
The only large0ish ones left is CEX?
May 02, 2007, 12:44 pm