The developers behind Skype and Kazaa are now planning to move into a new way of watching television programmes over the Internet.
Originally known as ‘The Venice Project’, Joost (pronounced ‘juiced’) is an interactive software for distributing television shows and other forms of video over the Web using peer-to-peer TV technology.
With the rising interest with on-demand television, Joost offers the user with a host of channels to watch. From news reports, sport shows to entertainment and music theme programmes. The founders – Niklas Zennström and Janus Friis – hope to capture the same excitement as the popular YouTube.
The service is yet to launch but you can help out in testing the Beta version of the product. It’s free to sign up so head over to www.joost.com to test out the new programme.
Joost is billing itself as the first free global TV distribution platform, uniting advertisers, content owners and viewers in a piracy-free interactive service.
“People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content,” said Joost Chief Executive Fredrik de Wahl.
Can Joost rival the might of Channel 4 and Sky’s on-demand TV service? Let’s wait and see.
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