The Honda F1 Racing team have unveiled a new livery for the 2007 season, a picture of the planet earth.
The Japanese manufacturer are moving away from traditional advertising featuring sponsor logos on the car. With this ‘green’ themed RA107, the team are hoping to raise awareness on the environmental issues facing the world.
A new website has been devised for those interested in supporting the idea adopted by Honda. By making a donation to myearthdream.com supporters can pledge to the ‘lifestyle change’ to be more environmentally friendly, and in return their name will be featured on the car and the Honda F1 website.
Music giant Universal Music and sports drink firm Gatorade are the first to sign up to this exciting new concept, while other companies – including Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles – have also joined up.
“Climate change is probably the single biggest issue facing the global community and F1 is not immune from it,” said Nick Fry, Honda F1 team boss.
“On the contrary, we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.
“In addition, the FIA recognises the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term. For example, by 2009, devices for energy recovery will be in place on the cars.
“So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that practical solutions can stem directly from engineers working on our F1 programme.”
Fry added that the team’s plan for the year would not only raise awareness of global issues but also encourage the general public to do more to help the situation.
“First and foremost, we are a race team and F1 is very much a team sport. We achieve our racing objectives only by working together, and parallels can be drawn with the way that we must all join together to address the environmental challenge.
“We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change.”
Honda F1 Racing chairman Yasuhiro Wada added: “Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society.
“Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity.
“We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues.”
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Yink says:
hmm my comments didn’t show >_< what I said was aren’t F1 cars supposed to be the most environmental unfriendly anyway. Seems strange, its like painting a jumbo airliner green. But it would be kewl to see a car like this on the track. Just hope they can perform.
Looking forward to seeing how my fave driver does at Ferrari : )
Feb 26, 2007, 12:30 pm