American motor manufacturer, Ford, will unveil its all new Mondeo model in the upcoming James Bond movie ‘Casino Royale’, as part of a (yet another) product placement deal with Sony/MGM Studios.
Terms of the deal were not disclosed. Reports said that although James Bond will still drive an Aston Martin DBS in most of the film, he’d be seen at the beginning of the film driving the Mondeo to his hotel in the Bahamas…
In a statement, Martin Smith, design chief for Ford of Europe, disclosed that since the car won’t roll off the assembly line until the second quarter of next year, “We had to create a one-off, drivable model based around a design studio property” in Cologne, Germany, then transport it in secrecy to the Bahamas, where it was filmed, and then returned in secrecy to Cologne.”
Ford of Europe Vice President Stephen Odell added, “It is particularly exciting for us to have this appearance by Ford’s all-new flagship model in the same film that introduces a new James Bond [Daniel Craig].”
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Yink says:
Bond driving a ford, come on! Well I guess all the modeo drivers have something to be cheerful about.
Oct 11, 2006, 1:16 pm